Tuesday, January 18, 2011

The Fun Theory

People often don't do what's best for them.  Would they if was fun?

That's the thesis behind The Fun Theory

This is actually an initiative started by Volkswagon.In one way I think it's fantastic that a corporation are making an effort to spread positivity in the world.  On the other hand, they're probably doing it to improve their company image and sell more products.

Your thoughts - does the end justify the means?

1 comment:

Aoife NicUidhir said...

Haha, thats seriously funny!
I agree that the company are doing it to boost their image, but if it makes a positive difference in the world, that some corporatising (not a word, but y'know what i mean!). More corpos should emulate this.

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