In January 2011, the London Underground will be using their advertising screens for a more worthy cause. On weekday mornings, for two weeks, there'll be creative intermissions of film, art and animation. The hope is that exhibiting "the best of London’s emerging and established artistic talent" in the dreaded month of January will lift Londoner's spirits when they need it most.
No cynical comments from me about this - having something beautiful to look at whilst avoiding eye contact with fellow tubers is fine by me :)
The great thing is that the creative work will all have been submitted by artists, filmmakers, and animators through Vimeo - meaning that anyone who wants has the opportunity to exhibit. (Provided you submit before the deadline... on Wednesday!) Some of the submissions (which must be 20 seconds, and silent) look pretty nice.
Photograph of Jesus (Excerpt) from Short & Sweet on Vimeo.
Technicolor Leak from Tripp/Jenna Watt on Vimeo.
so what? (20 sec) from bestbefore on Vimeo.
To check out more (or to submit something), see their vimeo page or website.