Art doesn't need to have a "deep meaning". It does need to come from a unique, inspired place. That's what makes it "art", right? That quality that distinguishes something aesthetically slick from something pretentious.
"Mr. Brainwash" sold over a million dollar's worth of art, in spite of it being a blatant rip-off of Andy Warhol and Banksy.
This video ticks a lot of boxes. Black+white animation, old-school set design, surrealist fable - all great. But the piece doesn't take you anywhere or make you feel anything: there's no spirit, no journey.
I have to confess, when I sensed something was amiss, I did a little bit of research. Turns out "Uniforms for the Dedicated" is a clothing range that has branched into music and art. In their words: "Uniforms for the Dedicated forms a continuously growing playground of men’s fashion, music, art projects, and film..... We captured our alter egos on March of No Coincidence, a concept of a board game which play instructions merely are left to be challenged for realization of any vision or destiny of liking."
What does that drivel even mean?! In fairness however, the tune is cool ;)